Online Pharma and Biotech training courses.
Being an expert puts you in control and allows you to achieve great feats - access the secrets of big pharma success online
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> Request FREE pharma strategy papers
Cost effective courses designed for pharma and biotech personnel - delivered online anywhere in the world (24 x 7) using state-of-the-art fast
streaming audio and video. No paperwork, no advance booking, just access to the
skills you need. We combine expert content with leading edge case studies and
interactive quizzes - all delivered online at a convenient time for you.
|
Course title |
Content | Pricing info GBP | Link |
| 1 | Brands not products | A great way to understand the difference between rational and emotional responses from physicians - Chandler & Owen | £199 |
> Brands not products |
| 2 | Strong brands | Cover classic consumer goods theory from Aaker about what makes a strong brand and apply that to pharma brands | £149 |
> Strong brands |
| 3 | Durable brands | Understand the factors that create a durable pharma brand so that you can gain success from an extended brand life - Moss |
£199 |
> Durable brands |
| 4 | Sustain a brand | Learn how to sustain a pharma brand over time through use of numerous tried and tested tactics, includes Kapferer theory | £249 |
> Sustain a brand |
| 5 | Great advertising | Get the most from your advertising agency - expert advice from advertising specialist Barry Gowers |
£199 |
> Great advertising |
| 6 | Foundation bundle | Take courses 1-4 (over 7 hours of content) sold together for less than a normal days face-to-face training (37% discount on total) | £499 |
> Foundation bundle |
| Other courses coming soon! | Key account sales management modules will arrive soon. They will include SWOT analysis, account planning (managing a decision making unit) as well as segmentation and targeting |
Similar | > Coming soon! |
Remember - 10 good reasons for taking courses with Pharma Brand Logic
- Learn whenever it suits your diary!
- Feel confident, empowered and in control of your brands (and career)!
- Convenient, user friendly and fun!
- Deliver increased market share and profit for your organization!
- No travel, no hotel bills, no paperwork, no advance booking and still be available at the office!
- Prepare for that new role by adopting a strategic perspective!
- Great value for money - take one or more courses
- No waiting time for that next face-to-face course to come around!
- Suitable for non sales and marketers too! Gain marketing and sales insight to apply to your own role
- Easy to purchase - via credit card (WorldPay), PayPal
, invoice or
purchase order.