Pharmaceutical sales and marketing courses overview

Courses

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Foundation bundle
Take courses 5-8 (over seven hours of content) sold together for less than a normal days face-to-face instructor led training (37% discount Vs being bought individually).
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Item number 10
£ 499.00
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Brands not products
A great way to understand the difference between rational and emotional responses from physicians - Ellwood & Moss
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Item number 5
£ 199.00
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Strong brands
Cover classic consumer goods theory from Aaker about what makes a strong brand and apply that to pharma brands.
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Item number 6
£ 149.00
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Durable brands
Understand the factors that create a durable pharma brand so that you can gain success from an extended brand life.
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Item number 7
£ 199.00
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Sustain a brand
Learn how to sustain a pharma brand over time through use of numerous tried and tested tactics, including Kapferer theory.
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Item number 8
£ 249.00
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New

Great advertising
Get the most from your advertising agency – expert advice from advertising industry specialist Barry Gowers.
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Item number 9
£ 199.00
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Plus VAT