| Items in this product category |
|
Special offer
|
Foundation bundle Take courses 5-8 (over seven hours of content) sold together for less than a normal days face-to-face instructor led training (37% discount Vs being bought individually).
|
Detailed viewItem number 10
£ 499.00
Plus shipping and handling
Plus VAT
|
|
Brands not products A great way to understand the difference between rational and emotional responses from physicians - Ellwood & Moss
|
Detailed viewItem number 5
£ 199.00
Plus shipping and handling
Plus VAT
|
|
Strong brands Cover classic consumer goods theory from Aaker about what makes a strong brand and apply that to pharma brands.
|
Detailed viewItem number 6
£ 149.00
Plus shipping and handling
Plus VAT
|
|
Durable brands Understand the factors that create a durable pharma brand so that you can gain success from an extended brand life.
|
Detailed viewItem number 7
£ 199.00
Plus shipping and handling
Plus VAT
|
|
Sustain a brand Learn how to sustain a pharma brand over time through use of numerous tried and tested tactics, including Kapferer theory.
|
Detailed viewItem number 8
£ 249.00
Plus shipping and handling
Plus VAT
|
|
New
|
Great advertising Get the most from your advertising agency – expert advice from advertising industry specialist Barry Gowers.
|
Detailed viewItem number 9
£ 199.00
Plus shipping and handling
Plus VAT
|