Testimonials for Pharma & Biotech online training courses
‘I’ve completed the modules and very much enjoyed it, I thought the ARB case study was excellent’.
Brand Manager, Merck Inc, US.
'A great way to make sense of some of the techniques required for account management, many of the marketing skills are now required in sales and sales management. The perspective was really useful.'
Sales Manager, GlaxoSmithKline, Europe.
'It opened my eye's to a whole new world - I now think about my products in a completely different way!'
Sales Representative, Lek - a Sandoz company, Europe.
‘The e-Learning course was great and gave a new learning experience’.
Marketing Manager, Lilly, Europe.
‘A really useful way for marketers to gain knowledge without spending large amounts of money or too many days out of the office’.
General Manager, Sanofi-Aventis, Asia.
‘Although I’ve been working in an advertising agency for a number of years I learnt much which I can apply with clients on a daily basis - thanks’.
Advertising Account Executive, CDM Europe.
In response to our post course survey
· The most popular sections of the courses were the cases studies, followed closely by the course reading and quizzes and then the work assignments.
· Approximately 2/3rds of participants completed their modules at work, with 1/3rd combining home and work time.
· 93% thought that the mixture of audio, video, self reading, quizzes and case studies was about right.
· 90% found the course structure easy to understand and navigate within the server environment.
· 100% of respondents were more positive about e-Learning as a result of taking a Pharma Brand Logic module.
· 100% thought that the content was relevant and useful in their job role (Brand Managers, Marketing Managers, Advertising agency staff and Market Researchers).