·          Deliver rapid improvements in skill levels and therefore sales and marketing performance

·          Make an impact at a fraction of the cost of traditional methods

·          Give participants control over their training program

·          Be rolled out across boundaries and time zones

·          Customized for individual company content and feel

The barriers to successful e-Learning no longer exist

·          Company and home network speeds have increased dramatically

·          Flash™ availability allows streaming video to enhance the experience

·          Interactive testing provides a safe environment for learning

·          The Pharma Brand Logic platform will work on 98% of web browsers worldwide without the need for downloads

E-Learning is complimentary to traditional forms of training

·          Allowing a ‘blended’ approach to learning which compliments instructor led courses

·          We have developed a learning sequence designed to cope with interruptions

·          Initial motivation of the learner via video sequence preview

·          Presentation of new ideas

·          Testing of understanding with immediate feedback of quiz results

·          Review of the content and what should now be done differently

·          We then enrich learning via the case study or work assignments so that learning can be immediately applied

Efficient and flexible time usage

·          Always available wherever and whenever you are

·          No opportunity cost due to extended absences

·          Low cost in comparison to other forms of training

Who is it for?

·          Brand managers or product managers

·          Sales personnel wanting to expand their knowledge

·          Aspiring  local and global marketers

·          Market researchers

·          Advertising agency executives

·          Those who interact with sales and marketing and want to know more

·          As well as more senior sales and marketing personnel  wishing to progress to strategic instructor led courses

What will you do during the course?

·          The course is web based and self paced

·          Split into easy digestible sections with quizzes for immediate feedback

·          There is a mixture of

·          Self reading (limited to 15 minutes maximum)

·          Short video’s

·          Listening to audio presentations

·          Analysis of case studies

·          Taking quizzes

·          Completing work assignments